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Nordic Lamps
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Fix the foundation before scaling spend
Before increasing budgets, we rebuilt the numbers the business runs on. That meant accurate cost prices in Shopify, server-side tracking through Meta CAPI, and profit reporting in Triple Whale. We also reworked the payment setup to cut transaction costs. From then on, every decision on spend, products and markets was based on net profit, not platform ROAS. <br><br>
<br><br><br><br>One market at a time
Instead of launching everywhere at once, we made Denmark profitable and stable first. That playbook then became the template for the EU storefront.<br><br>
Weekly testing
Every week we tested new hooks to improve hold rate, gift-led angles, whitelisted creator content, and promotional mechanics such as welcome offers and order-value thresholds. Each test was kept or cut based on real response, not opinion.
<br><br><br><br>Demand and inventory in sync
As bestsellers like the floor lamp picked up, we built inventory forecasting into the plan and flagged reorders early. Demand generation never outran stock.
By mid-June, the disciplined approach was paying off across both shops at once. In a single recent week, the Danish market hit 95,000 DKK in revenue at a 15.8% net margin, with the business consistently back above 10,000 DKK per day in profit on the DK side — and individual days clearing 25%+ margins. On the newer EU side, the brand set a record with €1,100 in sales in a single day, validating that the expansion playbook worked beyond the home market.
The product signals were just as strong: the gold floor lamp sold 14 units in its first three days back in stock — fast enough that Advera proactively flagged it would sell out and needed reordering. With Denmark and the EU both profitable and stable, the Swedish market was cleared for scaling, exactly as the single-market sequence intended.
What makes this story different from a typical "we increased ROAS" case is the order of operations. The wins didn't come from spending more — they came from fixing the financial foundation, proving the model in one market, and only then expanding. Each new country launched on top of a profitable, proven base rather than a hopeful guess.
The creative work
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