Weightnordic
Project Insights
Client Overview
WeightNordic.dk is a Danish retailer specializing in fitness and rehabilitation equipment, catering primarily to an older demographic with specific health needs, such as knee replacements and poor blood circulation. Our consultancy was engaged to enhance their digital marketing efforts, optimize their e-commerce platform, and improve overall sales performance.
Challenge
WeightNordic.dk faced several challenges that hindered their growth:
- Limited online visibility and engagement in their target demographic.
- Low conversion rates and high cart abandonment rates.
- Inefficient digital marketing strategies that failed to reach and resonate with their core customer base.
Objectives
Strategy
To address these challenges, our consultancy devised a multi-faceted approach:
- We developed a tailored digital marketing strategy that included PPC campaigns, SEO, and content marketing focused on the needs and interests of older adults.
- Recognizing the unique needs of their customer base, we redesigned the WeightNordic.dk website to improve accessibility, enhance navigability, and simplify the checkout process.
- We introduced new engagement strategies, such as personalized email marketing campaigns and UGC (user-generated content) to build trust and loyalty among customers.
Go-To-Market Strategy
GAllery
Tactical Overview
Technology and Innovations
Results
The strategic changes implemented yielded substantial results:
- There was a 50% increase in website traffic, with a significant portion coming from Google Ads showcasing improved PPC performance.
- Conversion rates increased by 35%, thanks to the streamlined checkout process and enhanced website usability.
- Enhanced engagement strategies led to a 25% increase in repeat customer rates.
Market Impact
Client Testimonial
The expertise and tailored strategies provided by Advera have been a game changer for our business. They understood the unique challenges and needs of our customer base, implementing solutions that have driven remarkable growth and customer satisfaction
Summary of Achievements
Our consultancy's role was pivotal in transforming WeightNordic.dk’s digital presence. We conducted an in-depth analysis of their market position, customer behavior, and competitive landscape. This comprehensive understanding allowed us to create highly targeted and effective marketing campaigns and usability enhancements tailored specifically to their needs.
Future Outlook
