Their Logistics Team Couldn't Keep Up When We Took Over

Y Connection had been selling lighting globally since 2010. Forty people, fourteen years, a product they knew better than anyone. When they launched Nordic Lamps for the consumer market, they had everything — except someone who knew how to put it in front of a stranger and make them buy. What happened next moved faster than their warehouse could handle.

Client Story · Nordic Lamps

14 years in B2B. Six markets in under a year.

Y Connection has designed and sold lighting globally since 2010. Forty people, a serious B2B foundation, and a product they knew inside out. None of that prepared them for what cracking B2C actually takes.

When Y Connection launched Nordic Lamps for the consumer market, they weren't starting from zero. They had product depth, international logistics, and over a decade of knowing their industry. What they didn't have was someone who knew how to put a lighting product in front of a cold audience at scale — someone to write the hooks, structure the offer, run the paid campaigns, and read the attribution data well enough to know which market to push into next.

B2B and B2C look similar from the outside. The product is the same, the brand is the same, and the team already knows how to ship. But the customer acquisition logic is completely different. B2B runs on relationships and sales cycles. B2C runs on creative that stops a scroll, an offer that converts a stranger, and a feedback loop tight enough to make decisions weekly, not quarterly. Y Connection had built one of those businesses over fourteen years. They needed someone to build the other one fast.

What Advera built

Advera came in and took over the full execution — not as a supplier running a single channel, but as the team responsible for making B2C work. The B2B foundation was there. The job was building the bridge.

The starting point

A strong B2B brand with global reach, deep product knowledge, and logistics already in place. Zero B2C traction. No creative infrastructure, no offer structure built for consumer conversion, no paid social presence.

What got built

A creative strategy built for cold traffic. An offer structure designed to lift order value. Proper attribution so every budget decision is based on what's actually working across platforms and markets.

The creative approach mattered more than anything else in the early months. Cold traffic — people who've never heard of Nordic Lamps — doesn't respond to the kind of brand-led content that works in B2B. It needs a different hook, a different structure, a different reason to stop and pay attention. Getting that right was the first unlock. Once it worked in one market, the question became how fast they could replicate it across the next five.

The result

2,000% Revenue growth since launch

6+ International markets now active

<12mo From single-market launch to European scale

The B2C channel didn't just supplement the B2B business — it became a serious operation in its own right. Nordic Lamps is now active across six markets, with a consumer acquisition model that didn't exist twelve months ago. The volume moved fast enough that the logistics team had to adjust to keep pace with the order flow rather than the other way around.

"They move so fast that our logistics setup really has to hustle just to keep up with the order flow."

In Rene's words

"Advera came in and took over the entire execution. They built the bridge from our B2B foundation to a modern B2C growth machine. The difference with Advera is speed."

— Rene, Y Connection

Speed is the detail worth sitting with. An established company with forty people and fourteen years of operational experience found themselves keeping up with an external team on execution pace. That's not typical of how agency relationships work. It's also why the six-market expansion happened inside a year rather than across three.

Big ambitions need the right partner.

If you have the product and the foundation but need someone to take the execution and run — tell us where you are.

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Strategy. Systems. Growth. · Turning attention into revenue.

Frequently Asked Questions

Quick answers to what most founders ask before getting started.

What kind of brands do you work with?

We work with e-commerce brands that have traction and want to break through the next ceiling. Typically: founder-led businesses doing €20K+ per month in ad spend, with strong unit economics and a real product behind them. Most come to us frustrated. They've outgrown their last agency, or they've been running ads in-house and hit a plateau they can't break through alone. If that sounds familiar, we're probably built for you.

What makes Advera different from other agencies?

If you've worked with agencies before, you know the pattern: glossy pitch, retainer signed, then quietly handed off to a junior while results stall. We built Advera around the opposite. We work primarily on results-based compensation, and the senior team you meet on the call is the team running your account. We don't get paid when our work doesn't perform. Skin in the game. That alone reshapes how we operate.

Do you only handle ads?

Primarily, yes. Meta and Google Ads are the core. We also build the supporting systems that make those ads perform harder: creative testing frameworks, landing page and funnel optimization, and the measurement infrastructure that ties every ad spend to revenue. We focus only on these levers because we don't want to dilute the depth that makes us good at the work we actually do.

How quickly can we expect results?

It depends on the state of your account when we take over. Most clients see meaningful shifts within the first 60-90 days, once we've rebuilt the foundation. But the compounding gains, the kind that scale a brand from seven to eight figures, take six months and beyond. We're built for the long game. If you've worked with agencies that promised quick wins and then watched performance collapse in month four, you already know why that matters.

Do you guarantee results?

No. And any agency that does is either lying or about to be. Too many variables sit outside our control. What we offer instead is the next-best thing: pay tied to performance. If our work doesn't move the numbers, we don't get paid. That's the closest you'll get to a guarantee in this industry, and the only one worth trusting.